Gen Z's standout moments of 2018... and what to expect in 2019

2018 was a big year for Gen Zs. We take a look back at key trends that mattered to to them in 2018, such as veganism and the plastic revolution and also explore what 2019 holds in store.

Three key differences between Gen Z and Millennial social media habits

When you look at the specifics, you'll find remarkable differences between how Gen Z and Millennials understand and use social media.

Why out-of-home advertising is a hit with Gen Z

Out-of-home advertising is once again a force to be reckoned with. And much of the credit goes to a new generation of global consumers who find it “relaxing” when compared with digital advertising.

Why does Gen Z love nano-influencers? Because they're *not* famous

More and more Gen Zers are relying on social media nano-influencers to learn about new products and services. Here’s the 101 on this up-and-coming trend and why you should make these influencers a part of your social media strategy.

Can experiential retail reinvigorate the Great British high street?

Gen Z craves stores that function halfway between retail outlets and retail playgrounds. Can brands reinvent their shopping experiences enough to keep the high street thriving? Here are some brands who are giving it their best shot.

Gen Z wants transparency about where their clothes come from

Most apparel consumers have no idea how or where their clothes are made, and for a long time few have questioned it. But with the rising social consciousness of Gen Z, and their use of social media to demand more transparency from retailers, we may be witnessing a sea-change in the way that apparel brands operate.

How to make good with Gen Z by doing good

A recent UNiDAYS survey revealed that Gen Z students are worried about the future. Brands that give back are getting ahead by building meaningful and lasting connections with Generation Z.

Five marketing myths about Gen Z, debunked

Every generation of consumers comes with its own set of misconceptions about what they like — and what they don’t. Here are five commonly held beliefs about Gen Z that marketers ought to reconsider.

Recycling fashion for the greater good: a perfect fit for Gen Z

Most of us can attest to denim’s resilience; how a pair of blue jeans purchased ten years ago could still be worn today without any sign of wear or tear. In fact, the oldest-known pair of Levi Strauss jeans is about to celebrate its 140th anniversary — and if it wasn’t safely behind museum glass, it would still be wearable. But few of us could have predicted recycled denim would have enough staying-power to provide insulation for housing. Regardless, that’s exactly what a new corporate social responsibility initiative known as Blue Jeans Go Green is setting out to accomplish in the US : By recycling hundreds of thousands of pairs of worn-out jeans, Blue Jeans Go Green hopes to provide warm interiors for those in need of homes.

How brick-and-mortar gyms can compete against in-app fitness

Gen Z health and fitness marketers of the world, meet Kayla Itsines. The 27-year-old fitness instructor and self-made millionaire from Adelaide, Australia has turned herself into one of the most-recognised fitness influencers on Earth. Analysts forecast that her fitness app, “Sweat: Kayla Itsines Fitness,” will garner around $77 million in revenue in 2018 alone. Her 8.9 million Instagram followers include the likes of well-known supermodels and gold-medal Olympic swimmers. Itsines is just one of a crop of up-and-coming fitness influencers who’ve become social media superstars — and whose popular workout routines pose a challenge to long-established, brick-and-mortar fitness brands. For more established companies in the wellness industry, this is the kind of thing that should make you stand up and pay attention.

Why health and wellness brands need to appeal to Gen Zers holistically

Between the resurgence of ‘80s and ‘90s sports brands Ellesse and Kappa, and the countless coffee shops filled with young people in yoga gear, it is fair to say that the athleisure trend is well and truly cemented in Gen Z culture. In fact, according to some, athleisure is the defining fashion trend of the 21st century so far.

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