Since its inception in 1911, International Women’s Day has been celebrating the social, economic, cultural and political achievements of women.
If their social media habits are any indication, Gen Zs want brands that can engage them with personalised messaging and instantaneous responses to their questions. Guess who’s able to do that? Chatbots.
It’s the dawn of a new era in retail. It’s important for brands to understand what gets Gen Zs shopping — and what doesn’t.
Gen Z wants clothes — and clothing brands — that make them feel comfortable in their own skin.
The beauty industry has been growing like crazy, fuelled by a crop of independent brands that Gen Zs adore. To understand how Gen Z discovers new brands and what they look for in cosmetics and skincare products, we asked a Gen Z what's in her makeup bag. Here's what she said.
As technology evolves, so do the employment opportunities of the future. Marketers can do their part to help candidates prepare by providing ways for students to learn the next-generations skills they need -- directly from the companies they hope to work for.
What's old is new again. While rental furniture is not a new concept, the rental market is ripe for innovation right now. First-time Gen Z apartment-dwellers are leading the way.
If you’re looking for a way to connect with Gen Z, there aren’t many better ways of doing it than through music.
No matter your interest in Generation Z, here’s a list of crucial Z stats you won’t want to miss.
Gen Z isn’t into being tagged and packaged as a group, but there are certain defining traits that this cohort holds in common. Here are four of this generation's biggest commonalities.
Subscription services are nothing new, but as they evolve they are becoming one of the fastest growing consumer trends. So, what makes a monthly ‘mystery box’ so appealing to Gen Z, and how could a subscription-based approach potentially impact the business to business space?