Gen Z sets itself apart from other generations with a sensible outlook on money. Here are the three most surprising spending habits that influence when Gen Zs break out their wallets—and when they don’t.
Generalised marketing is out. Gen Z demands an individualised experience that leverages technology to predict their needs and wants—and they’re willing to trade their personal data for it.
Gen Z is the digital-first generation—but that might soon change. As Zs become privy to the negative effects social media has on their lives, some young people have gradually started to step away. We’re taking a look at why some Gen Zs are ‘breaking up’ with social media and how brands can adapt accordingly.
With the busy summer holiday season shortly upon us, we take a closer look at this generation's unique travel habits and what their changing preferences mean for travel and hospitality industries.
The idea that brands need to stand for something other than profits, has reached critical mass. Here are some things you should keep in mind before embarking on a socially-conscious marketing campaign.
Gen Z holds $143 billion in spending power—but if you follow us, you already know that. What you might not know is exactly how Gen Z wants to make its mark on retail and how you can adapt accordingly. For starters: the brand collaboration with the greatest potential to grab Gen Zs’ attention might just be a collaboration with Gen Zs themselves.
Marketers often talk about the vast differences between Gen Zs and earlier generations. But for all their dissimilarities, it turns out many Gen Zers do have a lot in common with earlier trends and social attitudes — particularly those from the 1990s.
Since its inception in 1911, International Women’s Day has been celebrating the social, economic, cultural and political achievements of women.
If their social media habits are any indication, Gen Zs want brands that can engage them with personalised messaging and instantaneous responses to their questions. Guess who’s able to do that? Chatbots.
It’s the dawn of a new era in retail. It’s important for brands to understand what gets Gen Zs shopping — and what doesn’t.
Gen Z wants clothes — and clothing brands — that make them feel comfortable in their own skin.