Christina Germano

Christina Germano

Contributor, Gen Z Insights

Recent Posts:

Why some Gen Zs are breaking up with social media

Gen Z is the digital-first generation—but that might soon change. As Zs become privy to the negative effects social media has on their lives, some young people have  gradually started to step away. We’re taking a look at why some Gen Zs are ‘breaking up’ with social media and how brands can adapt accordingly.  

Gen Zs are ‘breaking’ normal summer holiday traditions

With the busy summer holiday season shortly upon us, we take a closer look at this generation's unique travel habits and what their changing preferences mean for travel and hospitality industries.  

Why your next brand collab should be with Gen Z

Gen Z holds $143 billion in spending power—but if you follow us, you already know that. What you might not know is exactly how Gen Z wants to make its mark on retail and how you can adapt accordingly. For starters: the brand collaboration with the greatest potential to grab Gen Zs’ attention might just be a collaboration with Gen Zs themselves.   

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