When it comes to sustainability, Gen Zs are hungry for change. More than any other generation, Zs expect brands to be conscious of the mark they leave on the environment.
Gen Zs pride themselves on their individuality, and they have a very fluid definition of self. They don't define themselves by tidy demographic segments, and as a marketer, you shouldn't either.
The idea that brands need to stand for something other than profits, has reached critical mass. Here are some things you should keep in mind before embarking on a socially-conscious marketing campaign.