John Wheeler

John Wheeler

Contributor, Gen Z Insights

Recent Posts:

Why Gen Z is actually a (not-so) secret 90s rerun

Marketers often talk about the vast differences between Gen Zs and earlier generations. But for all their dissimilarities, it turns out many Gen Zers do have a lot in common with earlier trends and social attitudes — particularly those from the 1990s.   

The future of Gen Z marketing has chatbot written all over it

If their social media habits are any indication, Gen Zs want brands that can engage them with personalised messaging and instantaneous responses to their questions. Guess who’s able to do that? Chatbots.   

These shopping habits are key to understanding Gen Z

It’s the dawn of a new era in retail. It’s important for brands to understand what gets Gen Zs shopping — and what doesn’t.  

Gen Z won't take one-size-fits-all for an answer when it comes to clothes

Gen Z wants clothes — and clothing brands — that make them feel comfortable in their own skin.

How marketers can help Gen Zs prepare for tomorrow's economy

As technology evolves, so do the employment opportunities of the future. Marketers can do their part to help candidates prepare by providing ways for students to learn the next-generations skills they need -- directly from the companies they hope to work for.  

Renting furniture: quite possibly the ultimate Gen Z lifehack

What's old is new again. While rental furniture is not a new concept, the rental market is ripe for innovation right now. First-time Gen Z apartment-dwellers are leading the way.  

How to cut through noise and get Gen Zs listening? One word: music.

If you’re looking for a way to connect with Gen Z, there aren’t many better ways of doing it than through music.

Every Gen Z stat you could ever ask for, right at your fingertips

No matter your interest in Generation Z, here’s a list of crucial Z stats you won’t want to miss. 

These are Generation Z's most defining traits

Gen Z isn’t into being tagged and packaged as a group, but there are certain defining traits that this cohort holds in common. Here are four of this generation's biggest commonalities.  

Tomorrow can't wait: Gen Z's ready to save the Earth, right now

Gen Zs aren't waiting for others to stop climate change. They're taking the initiative right this moment — and some of their favorite brands are following suit.

Three key differences between Gen Z and Millennial social media habits

When you look at the specifics, you'll find remarkable differences between how Gen Z and Millennials understand and use social media.

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