Marketers Beware: Gen Z and Millennials aren’t so similar after all. I hate to be the bearer of bad news, but for all the brands out there who have been told that Gen Z are Millennials on steroids, you’ve been fed #FakeNews. It’s time for the marketers who have simply been lumping the two “digital” generations together to learn the difference between them, which in turn will ultimately lead to a major difference in your marketing returns.
Whilst millennials are tech- savvy, Gen Z are tech native, which may lead you to believe that the best way to engage this notoriously finicky generation is via their screens. But... more and more brands are embracing a "phygital" approach to attract Gen Z consumers.