Gen Z is the most diverse generation in history. Shifting your marketing strategy to be more inclusive will drive engagement from this varied cohort. Here’s how to do it.
When it comes to drawing Gen Z to your brand, selling to them isn’t enough—you need to win them over with engaging storytelling that reflects your brand identity. Here are four Gen Z-focused companies killing it with content.
When it comes to sustainability, Gen Zs are hungry for change. More than any other generation, Zs expect brands to be conscious of the mark they leave on the environment.
More and more, companies are using human-sounding brand names to appeal to Gen Zs. These names are easy to relate to—just like wrapping yourself in a brand blanket of warmth and familiarity.
Gen Zs pride themselves on their individuality, and they have a very fluid definition of self. They don't define themselves by tidy demographic segments, and as a marketer, you shouldn't either.
Even though Gen Zs always seem to have a phone in hand, brands need to find creative ways to connect with them offline, as well. Here’s how to get them to talk (and their friends to listen!).
Gen Z sets itself apart from other generations with a sensible outlook on money. Here are the three most surprising spending habits that influence when Gen Zs break out their wallets—and when they don’t.
Generalised marketing is out. Gen Z demands an individualised experience that leverages technology to predict their needs and wants—and they’re willing to trade their personal data for it.
Gen Z is the digital-first generation—but that might soon change. As Zs become privy to the negative effects social media has on their lives, some young people have gradually started to step away. We’re taking a look at why some Gen Zs are ‘breaking up’ with social media and how brands can adapt accordingly.
With the busy summer holiday season shortly upon us, we take a closer look at this generation's unique travel habits and what their changing preferences mean for travel and hospitality industries.
The idea that brands need to stand for something other than profits, has reached critical mass. Here are some things you should keep in mind before embarking on a socially-conscious marketing campaign.