Gen Zs want to change the world. And one of the ways they’re doing it is through social entrepreneurship. Here’s how two new Red Bull entrepreneurship programs are helping them chart the path.
Want to know something that’s even harder than marketing to Gen Z? Becoming an entrepreneur. Yet that’s precisely what 97% of Gen Z in the UK aspire to do according to an Open University study. And that’s not the half of it. “This is a generation that has actively had entrepreneurial opportunities growing up – in many ways, if you’ve grown up managing your personal brand on Instagram, you’re much better wired to think of yourself as an individual brand” says Arun Sundararajan, a business professor at New York University.