Three Gen Z spending habits that may surprise you

Gen Z sets itself apart from other generations with a sensible outlook on money. Here are the three most surprising spending habits that influence when Gen Zs break out their wallets—and when they don’t.

Why some Gen Zs are breaking up with social media

Gen Z is the digital-first generation—but that might soon change. As Zs become privy to the negative effects social media has on their lives, some young people have  gradually started to step away. We’re taking a look at why some Gen Zs are ‘breaking up’ with social media and how brands can adapt accordingly.  

Gen Zs are ‘breaking’ normal summer holiday traditions

With the busy summer holiday season shortly upon us, we take a closer look at this generation's unique travel habits and what their changing preferences mean for travel and hospitality industries.  

Why Gen Z is actually a (not-so) secret 90s rerun

Marketers often talk about the vast differences between Gen Zs and earlier generations. But for all their dissimilarities, it turns out many Gen Zers do have a lot in common with earlier trends and social attitudes — particularly those from the 1990s.   

Gen Z women across the globe are standing up and speaking out

Since its inception in 1911, International Women’s Day has been celebrating the social, economic, cultural and political achievements of women.   

The future of Gen Z marketing has chatbot written all over it

If their social media habits are any indication, Gen Zs want brands that can engage them with personalised messaging and instantaneous responses to their questions. Guess who’s able to do that? Chatbots.   

These shopping habits are key to understanding Gen Z

It’s the dawn of a new era in retail. It’s important for brands to understand what gets Gen Zs shopping — and what doesn’t.  

Gen Z won't take one-size-fits-all for an answer when it comes to clothes

Gen Z wants clothes — and clothing brands — that make them feel comfortable in their own skin.

How marketers can help Gen Zs prepare for tomorrow's economy

As technology evolves, so do the employment opportunities of the future. Marketers can do their part to help candidates prepare by providing ways for students to learn the next-generations skills they need -- directly from the companies they hope to work for.  

Renting furniture: quite possibly the ultimate Gen Z lifehack

What's old is new again. While rental furniture is not a new concept, the rental market is ripe for innovation right now. First-time Gen Z apartment-dwellers are leading the way.  

How to cut through noise and get Gen Zs listening? One word: music.

If you’re looking for a way to connect with Gen Z, there aren’t many better ways of doing it than through music.

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