For years, Instagram has reigned supreme over image-based app platforms. But, an up-and-coming photo editing app that’s a hit with Gen Zs might finally give Instagram a run for its money.
Gen Z is the most diverse generation in history. Shifting your marketing strategy to be more inclusive will drive engagement from this varied cohort. Here’s how to do it.
When it comes to drawing Gen Z to your brand, selling to them isn’t enough—you need to win them over with engaging storytelling that reflects your brand identity. Here are four Gen Z-focused companies killing it with content.
More and more, companies are using human-sounding brand names to appeal to Gen Zs. These names are easy to relate to—just like wrapping yourself in a brand blanket of warmth and familiarity.
Gen Zs pride themselves on their individuality, and they have a very fluid definition of self. They don't define themselves by tidy demographic segments, and as a marketer, you shouldn't either.
Even though Gen Zs always seem to have a phone in hand, brands need to find creative ways to connect with them offline, as well. Here’s how to get them to talk (and their friends to listen!).
Generalised marketing is out. Gen Z demands an individualised experience that leverages technology to predict their needs and wants—and they’re willing to trade their personal data for it.
The idea that brands need to stand for something other than profits, has reached critical mass. Here are some things you should keep in mind before embarking on a socially-conscious marketing campaign.
Gen Z holds $143 billion in spending power—but if you follow us, you already know that. What you might not know is exactly how Gen Z wants to make its mark on retail and how you can adapt accordingly. For starters: the brand collaboration with the greatest potential to grab Gen Zs’ attention might just be a collaboration with Gen Zs themselves.
The beauty industry has been growing like crazy, fuelled by a crop of independent brands that Gen Zs adore. To understand how Gen Z discovers new brands and what they look for in cosmetics and skincare products, we asked a Gen Z what's in her makeup bag. Here's what she said.
Today’s younger consumers are generally seen as more liberal in their outlook and expectations of life. What may be surprising however, is the traditionalism and conservatism, which the Gen Z generation attach to money and regulating personal finances.