Is VSCO sneaking up on Instagram as Gen Z’s new fave image app?

For years, Instagram has reigned supreme over image-based app platforms. But, an up-and-coming photo editing app that’s a hit with Gen Zs might finally give Instagram a run for its money.  

Inclusivity and diversity in Gen Z marketing

Gen Z is the most diverse generation in history. Shifting your marketing strategy to be more inclusive will drive engagement from this varied cohort. Here’s how to do it.  

Content-infused ecommerce is a winning formula for Gen Z brands

When it comes to drawing Gen Z to your brand, selling to them isn’t enough—you need to win them over with engaging storytelling that reflects your brand identity. Here are four Gen Z-focused companies killing it with content.

What's in a name? For Gen Z, it's trust...

More and more, companies are using human-sounding brand names to appeal to Gen Zs. These names are easy to relate to—just like wrapping yourself in a brand blanket of warmth and familiarity.

Is Gen Z killing segmentation as we know it?

Gen Zs pride themselves on their individuality, and they have a very fluid definition of self. They don't define themselves by tidy demographic segments, and as a marketer, you shouldn't either.

Reach Gen Z with offline word of mouth marketing

Even though Gen Zs always seem to have a phone in hand, brands need to find creative ways to connect with them offline, as well. Here’s how to get them to talk (and their friends to listen!).

Marketing to Gen Z, party of one

Generalised marketing is out. Gen Z demands an individualised experience that leverages technology to predict their needs and wants—and they’re willing to trade their personal data for it.  

Three questions brands should ask before speaking out on social issues

The idea that brands need to stand for something other than profits, has reached critical mass. Here are some things you should keep in mind before embarking on a socially-conscious marketing campaign.   

Why your next brand collab should be with Gen Z

Gen Z holds $143 billion in spending power—but if you follow us, you already know that. What you might not know is exactly how Gen Z wants to make its mark on retail and how you can adapt accordingly. For starters: the brand collaboration with the greatest potential to grab Gen Zs’ attention might just be a collaboration with Gen Zs themselves.   

A sneak peek inside a Gen Zers' makeup bag

The beauty industry has been growing like crazy, fuelled by a crop of independent brands that Gen Zs adore. To understand how Gen Z discovers new brands and what they look for in cosmetics and skincare products, we asked a Gen Z what's in her makeup bag. Here's what she said.   

When it comes to money, we should all act more like Gen Z

Today’s younger consumers are generally seen as more liberal in their outlook and expectations of life. What may be surprising however, is the traditionalism and conservatism, which the Gen Z generation attach to money and regulating personal finances.

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