A sneak peek inside one Gen Zer's festival bag

It’s official, the festival season is well underway. With Glastonbury, the world’s biggest greenfield festival just around the corner, we asked one Gen Zer to tell us about the go-to items in her festival bag.  

This is what makes a retail shopping experience stand out to Gen Z

Gen Zs love shopping in brick and mortar stores. But what exactly makes for a stellar shopping experience in this generation’s eyes? As it turns out, it’s the little things.  

Purchasing as commitment: How brand values matter to Gen Z

When it comes to the future, Gen Z is hopeful but uncertain. In part two of our series on Gen Z and the future, we explore how Gen Z’s outlook plays a key role in their purchasing decisions—and what this means for brands.

What does the future hold for Generation Z?

Gen Zs have mixed feelings when it comes to what lies ahead—both for themselves and the world. We explore what this means for brands in a two-part series.

A sneak peek inside a Gen Zers' makeup bag

The beauty industry has been growing like crazy, fuelled by a crop of independent brands that Gen Zs adore. To understand how Gen Z discovers new brands and what they look for in cosmetics and skincare products, we asked a Gen Z what's in her makeup bag. Here's what she said.   

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