How to make your brand resonate with Gen Z

Earlier this October, Alex Gallagher, CMO of UNiDAYS, spoke at Advertising Week in New York about the relationship between marketers and Generation Z — and the need for marketers to understand their own particular brand’s relation to Gen Z in all its depth, nuance and detail.

Why Gen Z and loyalty programmes aren't (always) perfect matches

There’s been a lot of talk lately that Gen Z can’t be trusted when it comes to brand loyalty. While it’s true marketers cannot (and should not) rely exclusively on loyalty programmes to win Gen Z consumers, it’s also true they shouldn’t just toss them out the window. There’s room for contradictions when marketing to Gen Z and brands should consider that there are additional if not alternative ways to cultivate brand loyalty.

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