The idea that brands need to stand for something other than profits, has reached critical mass. Here are some things you should keep in mind before embarking on a socially-conscious marketing campaign.
Marketers often talk about the vast differences between Gen Zs and earlier generations. But for all their dissimilarities, it turns out many Gen Zers do have a lot in common with earlier trends and social attitudes — particularly those from the 1990s.
Since its inception in 1911, International Women’s Day has been celebrating the social, economic, cultural and political achievements of women.
Gen Z isn’t into being tagged and packaged as a group, but there are certain defining traits that this cohort holds in common. Here are four of this generation's biggest commonalities.
A recent UNiDAYS survey revealed that Gen Z students are worried about the future. Brands that give back are getting ahead by building meaningful and lasting connections with Generation Z.