Three questions brands should ask before speaking out on social issues

The idea that brands need to stand for something other than profits, has reached critical mass. Here are some things you should keep in mind before embarking on a socially-conscious marketing campaign.   

Why Gen Z is actually a (not-so) secret 90s rerun

Marketers often talk about the vast differences between Gen Zs and earlier generations. But for all their dissimilarities, it turns out many Gen Zers do have a lot in common with earlier trends and social attitudes — particularly those from the 1990s.   

Gen Z women across the globe are standing up and speaking out

Since its inception in 1911, International Women’s Day has been celebrating the social, economic, cultural and political achievements of women.   

These are Generation Z's most defining traits

Gen Z isn’t into being tagged and packaged as a group, but there are certain defining traits that this cohort holds in common. Here are four of this generation's biggest commonalities.  

How to make good with Gen Z by doing good

A recent UNiDAYS survey revealed that Gen Z students are worried about the future. Brands that give back are getting ahead by building meaningful and lasting connections with Generation Z.

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