Gen Zs love shopping in brick and mortar stores. But what exactly makes for a stellar shopping experience in this generation’s eyes? As it turns out, it’s the little things.
Generalised marketing is out. Gen Z demands an individualised experience that leverages technology to predict their needs and wants—and they’re willing to trade their personal data for it.
If their social media habits are any indication, Gen Zs want brands that can engage them with personalised messaging and instantaneous responses to their questions. Guess who’s able to do that? Chatbots.
As technology evolves, so do the employment opportunities of the future. Marketers can do their part to help candidates prepare by providing ways for students to learn the next-generations skills they need -- directly from the companies they hope to work for.
Whilst millennials are tech- savvy, Gen Z are tech native, which may lead you to believe that the best way to engage this notoriously finicky generation is via their screens. But... more and more brands are embracing a "phygital" approach to attract Gen Z consumers.