Gen Zs are the most well-travelled group in history—and they’re seeing the world on their own terms.
With the busy summer holiday season shortly upon us, we take a closer look at this generation's unique travel habits and what their changing preferences mean for travel and hospitality industries.
Every generation of consumers comes with its own set of misconceptions about what they like — and what they don’t. Here are five commonly held beliefs about Gen Z that marketers ought to reconsider.
Previously, the idea of ordering a Big Mac meal straight to your door seemed implausible. A little over a year ago, McDonalds partnered with Uber Eats and Gen Z across the UK rejoiced that yet another of their favourite brands could now arrive at their front door at the touch of a button, without them ever leaving their homes
In an era where travel is becoming more and more determined by social media, the definition of “what’s important” to do whilst on holiday gets blurrier with each passing year. And no single group is redefining what holiday time well-spent means more than Gen Z. With roughly $143 billion (in the US alone) at Gen Z students' disposal, it’s high time travel marketers paid closer attention to what activities these new holidaymakers are looking for.