Why affiliates aren’t always your best bet for promoting your brand at scale

As Seth Godin once put it, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.” But with the rapid rise of online coupon and discount affiliate marketing programs to drive ecommerce, the conversation around “what it means” to be a brand is shifting - and not necessarily for the better.

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