Why pop-up stores are turning up on Gen Z’s radar

Pop-up stores transform shopping into an experience that gets Gen Zs talking (and buying). Plus, temporary spaces create a sense of urgency to visit now—or suffer some serious FOMO.

Sephora’s new influencer program is Gen Z marketing at its finest

When it comes to social media marketing, Gen Zs prefer to follow home-grown influencers over celebrities. Here’s how the #SephoraSquad influencer program is tapping into this trend.

A sneak peek inside one Gen Zer's festival bag

Coachella 2019 may be in the books, but festival season is just getting started. We asked one Gen Zer to tell us about the go-to items in her festival bag (although, with a little bit of effort you probably coulda figured it out for yourself...'cuz, ya know, the festival bag is clear).  

Why brand collabs are a driving force behind Gen Z marketing

By launching creative partnerships with other brands, you can give Gen Z consumers something they’ve never experienced before — and expose your brand to new audiences.  

A sneak peek inside one Gen Zer's makeup bag

The beauty industry has been growing like crazy, fueled by a crop of independent brands that Gen Zs adore. To understand how Gen Z discovers new brands and what they look for in cosmetics and skincare products, we asked a Gen Z what's in her makeup bag. Here's what she said.  

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