Why brand collabs are a driving force behind Gen Z marketing

By launching creative partnerships with other brands, you can give Gen Z consumers something they’ve never experienced before — and expose your brand to new audiences.  

A sneak peek inside one Gen Zer's makeup bag

The beauty industry has been growing like crazy, fueled by a crop of independent brands that Gen Zs adore. To understand how Gen Z discovers new brands and what they look for in cosmetics and skincare products, we asked a Gen Z what's in her makeup bag. Here's what she said.  

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