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Gen Z Insights

Your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    UNiDAYS x AdAge: Gen Z Marketing Playbook

    Purchasing as commitment: How brand values matter to Gen Z

    When it comes to the future, Gen Z is hopeful but uncertain. In part two of our series on Gen Z and the future, we explore how Gen Z’s outlook plays a key...

    What Wendy's can teach us about authentic brand voice

    It’s January 2016. I’m sitting in the basement of my then boyfriend’s apartment. He and his friends are picking out tracks to play for their house party...

    Three ways to fuel Gen Z's inner entrepreneur

    Want to know something that’s even harder than marketing to Gen Z? Becoming an entrepreneur. Yet that’s precisely what 64 percent of Gen Z college students...

    How can brands best connect with Gen Z? By connecting them with their futures

    For millions of Gen Z studying at college or university, a well-priced offer means the difference between affording - or not affording - a new computer,...

    Why brand + ecomm marketers need to partner to win Gen Z

    Hey, kids! For today’s #marketing lesson, I’m going to teach you a new dirty word. Feel free to exclaim it at the dinner table, sing it in the shower or...

    When it comes to Gen Z, an always-on strategy is the new preventative PR

    There was a time  not so long ago  when Enron executives were collectively known by their clients as “the smartest guys in the room.” There was a...

    Connect with Gen Zs by connecting them with their futures

    For millions of Gen Zers studying at college, a discount can mean the difference between affording (or not affording) a new computer, nice clothing,...

    Gen Z wants none of your marketing strategy

    ...They want to be part of it.  

    If you’re a brand looking to convince Gen Zers to set aside their Snapchatting for the eight seconds it takes to earn their...

      UNiDAYS x AdAge: Gen Z Marketing Playbook

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