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Gen Z Insights

Your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    UNiDAYS x AdAge: Gen Z Marketing Playbook

    How Gen Zs take on back to school shopping

    Brands can earn an A+ from students at every academic level by understanding their back-to-school needs.

    Why affiliates aren’t always your best bet for promoting your brand at scale

    As Seth Godin once put it, A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision...

    Why marketers need to engage Gen Zers with non-disruptive ads

    Prefer viewing over reading? Scroll down to watch the video.There's a widening gap between how marketers and younger audiences perceive advertising - and it...

      UNiDAYS x AdAge: Gen Z Marketing Playbook

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