GZI BG 2-1

Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    Advertising to Gen Z: How Marketers Can Avoid Being Disruptive

    There's a widening gap between how marketers and younger audiences perceive advertising, and it could cost brands a fortune—unless they’re able to find new...

    Can marketers turn "Back to School" into the next big Cyber Monday?

    If you ask most people in the US what the biggest shopping day of the year is, they'll likely tell you Cyber Monday.

    Let’s get phygital: Marketing lifehacks for engaging Gen Z

    Contrary to popular belief, Gen Z hasn't 100% abandoned the physical world for their smartphone screens. When it comes to branded experiences, they expect to...

    E-commerce giants have what it takes to out-social social media

    It doesn't seem to matter how blue-chip your e-commerce platform may be — or how much of a household name your brand is among previous generations. Lots of...

    What ecommerce can learn from in-store retail when marketing to Gen Z

    Ecommerce tends to take its triumphs a little for granted these days.

    There’s talk of how the “Amazon Effect” has upended the traditional “offline” customer...

    Why brand + ecomm marketers need to partner to win Gen Z

    Hey, kids! For today’s #marketing lesson, I’m going to teach you a new dirty word. Feel free to exclaim it at the dinner table, sing it in the shower or shout...

    Why affiliates aren’t always your best bet for promoting your brand at scale

    As Seth Godin once put it, A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.