GZI BG 2-1

Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    Marketing to Gen Z in 2020: What brands should know and expect

    Gen Z is growing up. In 2020, brands can count on values-driven messages and some tried-and-true delivery mechanisms to reach this powerful and large group...

    E-commerce giants have what it takes to out-social social media

    It doesn't seem to matter how blue-chip your e-commerce platform may be — or how much of a household name your brand is among previous generations. Lots of...

    What ecommerce can learn from in-store retail when marketing to Gen Z

    Ecommerce tends to take its triumphs a little for granted these days.

    There’s talk of how the “Amazon Effect” has upended the traditional “offline”...

    Why brand + ecomm marketers need to partner to win Gen Z

    Hey, kids! For today’s #marketing lesson, I’m going to teach you a new dirty word. Feel free to exclaim it at the dinner table, sing it in the shower or...

    Why affiliates aren’t always your best bet for promoting your brand at scale

    As Seth Godin once put it, A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision...

    Why marketers need to engage Gen Zers with non-disruptive advertising

    Prefer viewing over reading? Scroll down to watch the video.There's a widening gap between how marketers and younger audiences perceive advertising - and it...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.