Girlfriend Collective is a sustainable and ethically-made activewear line, and it happens to be one of Gen Z’s favorite brands. From their transparency,...
To Gen Z, there’s no question that brands must continue working towards diversity and inclusion, not only in marketing but also in their products. Here’s how...
Shopping secondhand makes a lot of sense for sustainability-minded, financially-savvy Gen Z.
Coachella 2019 may be in the books, but festival season is just getting started. We asked one Gen Zer to tell us about the go-to items in her festival bag...
Gen Z holds $143 billion in spending power—but if you follow us, you probably already know that. What you might not know is how Gen Z wants to make its mark on...
Marketers often talk about the vast differences between Gen Zs and earlier generations. But for all their dissimilarities, it turns out many Gen Zers do have a...
New York Fashion Week holds tremendous sway over the global fashion industry. And if this year’s trend towards genderless fashion is any indication, the same...
Subscription services are nothing new, but as they evolve they are becoming one of the fastest growing consumer trends. So, what makes a monthly ‘mystery box’...
Gen Z wants clothes — and clothing brands — that make them feel comfortable in their own skin.
A holiday that once focused solely on deals and discounts is becoming more interesting and meaningful than its original intent — and we largely have Gen Z to...
Most apparel consumers don’t know how or where their clothes are made. But with Gen Z social media users demanding more transparency from their favorite a...
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