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Sephora’s new influencer program is Gen Z marketing at its finest

Sephora’s new influencer program is Gen Z marketing at its finest

When it comes to social media marketing, Gen Zs prefer to follow home-grown influencers over celebrities. Here’s how the #SephoraSquad influencer program is tapping into this trend.

Lizzie Nelson
3 min read
May 15, 2019 10:53:20 AM

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