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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    How to get Gen Z to love your brand

    UNiDAYS have shown how brands can change their menu, deals and ingredients to appeal to Gen Z to get them through the doors and spend their money.

    How to help Gen Zers keep their New Year's resolutions to stay healthy

    Gen Zers takes their New Year’s fitness and dieting resolutions seriously — especially when presented with creative solutions to staying healthy. Here’s how...

    Five marketing myths about Gen Z, debunked

    Every generation of consumers comes with its own set of misconceptions about what they like — and what they don’t. Here are five commonly held beliefs about...

    Here’s what students are spending most of their money on (Spoiler alert: It’s food!)

    Campus dining halls ain’t what they used to be. Long gone are the days of standing in line for trays of beige, oily, unappetizing food. Colleges have really...

    Gen Z will cross mountains, oceans, and international datelines for... #foodporn

    In an era where travel gets determined more often by Facebook than by Fodor’s, the definition of “what’s important” to do while vacationing gets blurrier...

    Six quick tips for how restaurants can get Gen Z to the table

    Gen Z, the individuals born after 1995 who currently flex $143 billion in spending power (make that $829 billion if you include what their families spend on...

    Expert quick wins: Gen Z traits to capitalize on now

    Marisa Allan, a Gen Z expert and VP of Innovation at UNiDAYS, sat down with Meg Hall from NCR to discuss Gen Z habits and traits. Here are some of the tips...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.