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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    UNiDAYS x AdAge: Gen Z Marketing Playbook

    ASMR: Catching Gen Z’s attention with a whisper  

    Come a little closer, and you’ll hear what brands are saying. From a whisper, to the sound of someone shaving soap, scalp-tingling ASMR is growing in...

    Why TikTok is social media's new Gen Z darling

    TikTok might well be the first Gen Z-propelled social media app to gain widespread global adoption. Here's what's making us stop and take notice of this...

    Talk it like you walk it: how to relate to Gen Z as a brand

    Conventional wisdom says that actions speak louder than words — particularly with Gen Z. But when you choose the wrong words, you risk obscuring the...

    Why does Gen Z love nano-influencers? Because they're *not* famous.

    More and more Gen Zers are relying on social media nano-influencers to learn about new products and services. Here’s the 101 on this up-and-coming trend and...

    Gen Z wants transparency about where their clothes come from

     

    Most apparel consumers don’t know how or where their clothes are made. But with Gen Z social media users demanding more transparency from their favorite...

    How to make good with Gen Z by doing good

    A recent UNiDAYS Health and Wellness survey revealed that Gen Z students are worried about the future. By taking an active role in building a better future,...

    Recycling fashion for the greater good: a perfect fit for Gen Z

    Most of us can attest to denim’s resilience; how a pair of blue jeans purchased ten years ago could still be worn today without any sign of wear or tear....

    How brick-and-mortar gyms can compete against in-app fitness

    Gen Z health and fitness marketers of the world, meet Kayla Itsines.

    The 27-year-old fitness instructor and self-made millionaire from Adelaide, Australia...

    Gen Z: Black Friday is back, and so is Thanksgiving dinner

    With each coming generation, media pundits like to obsess over all the industries, hobbies and passions that are bound to be “killed off”. Gen X was...

    Why health and wellness brands need to appeal to Gen Zers holistically

    Walk down the street today, and you’re bound to find young people dressed in athletic streetwear. Yes folks, the athleisure trend is a full-on, five-alarm...

    Three brands that get an A+ for creative Gen Z marketing

    So the year is 2018, and Target is suddenly in the business of producing consumer electronics. Meanwhile, Taco Bell is producing its own line of designer...

    When marketing to the most global generation ever, think local

    Yeah, it’s true: Gen Z is more global than previous generations.

    But that doesn’t mean they all share the same jokes, memes or slang. Just because Gen Z...

    How to make your brand resonate with Gen Z

    Earlier this October, Alex Gallagher, CMO of UNiDAYS, spoke at Advertising Week in New York about the relationship between marketers and Generation Z — and...

    A CMO's guide to detecting bullsh*t when it comes to Gen Z

    In the age of buzzword bingo, every CMO is bombarded with news of groundbreaking technologies and new trends. While I haven’t achieved CMO status just yet,...

      UNiDAYS x AdAge: Gen Z Marketing Playbook

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