Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    How to become a fashion fave with Gen Z in Q2

    Fashion is a top priority for Gen Z who, despite rising costs, are set to spend a whopping £700 million in the coming months. That’s 25% more than any other...

    This Black Friday, Gen Z values shift toward tradition and safety

    Gen Z might be a digital-first generation, but they have an old soul. One of the most surprising Gen Z characteristics is their steadfast love for traditions,...

    Mind your Ps when marketing to Gen Zs

    Many marketers still live by the four Ps of marketing: price, product place and promotion. But those who market to Gen Zs need to add another fundamental P to...

    How influencers shape Gen Z values and purchasing decisions

    Marketers, you’ve probably heard about or worked with influencers, but do you know just how impactful—or potentially detrimental—they can be to your brand?...

    Exploring Gen Z alternatives to university and what they mean for brands

    Gen Z was forging its own path even before the pandemic hit. Now, the global crisis presents a new and unexpected fork in the road: whether or not to attend...

    Why Brands Are Turning to TikTok for Gen Z

    TikTok might well be the first Gen Z-propelled social media app to gain widespread global adoption. Here's what's making us stop and take notice of this...

    6 steps for marketing to Gen Z in the midst of Covid-19

    Is your brand grappling with how to connect with Gen Z in light of how serious COVID-19 has become? If so, you’re not alone.

    The power of sonic branding: when consumers listen rather than look

    Gen Z knows what your brand looks like, but do they know how it sounds? As audio-based marketing grows, now’s the perfect time to create a sonic brand.

    Re-thinking your Gen Z marketing approach? Start here.

    Millennials and Gen Zs differ in more ways than you might expect, but some of the most important differences, especially for brands, come from how they behave...

    How brands can use emojis to speak louder than words

    When you’ve got eight seconds to catch the eye of Gen Z, forget everything you were ever told about “using your words”. Instead, use your emojis.

    Marketing to Gen Z: What brands should know and expect

    Gen Z is growing up. In 2020, brands can count on values-driven messages and some tried-and-true delivery mechanisms to reach this powerful and large group of...

    ASMR: Catching Gen Z’s attention with a whisper  

    Come a little closer, and you’ll hear what brands are saying. From a whisper, to the sound of someone shaving soap, scalp-tingling ASMR is growing in...

    Five Generation Z characteristics brand managers can’t ignore

    More than any previous generation, Gen Z asks brands to reflect its social, economic, and moral values. They expect companies to meet these high standards and...

    Four major mistakes to AVOID when marketing to Gen Z

    If you're struggling to grab Gen Z's attention, you may be letting one of these four marketing assumptions get the best of you.
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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.