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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    How to approach Gen Z marketing in the midst of a crisis

    Is your brand grappling with how to connect with Gen Z in light of how serious COVID-19 has become? If so, you’re not alone.

    Why health and wellness brands need to appeal to Gen Zers holistically

    Walk down the street today, and you’re bound to find young people dressed in athletic streetwear. Yes folks, the athleisure trend is a full-on, five-alarm...

    Three brands that get an A+ for creative Gen Z marketing

    So the year is 2018, and Target is suddenly in the business of producing consumer electronics. Meanwhile, Taco Bell is producing its own line of designer...

    When marketing to the most global generation ever, think local

    Yeah, it’s true: Gen Z is more global than previous generations.

    But that doesn’t mean they all share the same jokes, memes or slang. Just because Gen Z...

    How to make your brand resonate with Gen Z

    Earlier this October, Alex Gallagher, CMO of UNiDAYS, spoke at Advertising Week in New York about the relationship between marketers and Generation Z — and...

    A CMO's guide to detecting bullsh*t when it comes to Gen Z

    In the age of buzzword bingo, every CMO is bombarded with news of groundbreaking technologies and new trends. While I haven’t achieved CMO status just yet,...

    What Wendy's can teach us about authentic brand voice

    It’s January 2016. I’m sitting in the basement of my then boyfriend’s apartment. He and his friends are picking out tracks to play for their house party...

    Can marketers turn "Back to School" into the next big Cyber Monday?

    If you ask most people in the US what the biggest shopping day of the year is, they'll likely tell you Cyber Monday.

    Marketing done right: As told by a Gen Zer

    As a Gen Zer, I’ve seen my fair share of the good, the bad and the cringeworthy marketing tactics. Understanding us is by no means a simple feat, but here’s...

    You say tomato, I say tomahto. I say Millennial you say Gen Z.

    Marketers beware: Gen Z and Millennials aren’t so similar after all.

    I hate to be the bearer of bad news, but for all the brands out there who have been...

    An open letter to retailers from a Gen Zer

    Dear Retailers,

    When I was in middle school, the only way I realized that something was trendy was if Teen Vogue was writing about it or if Kim Kardashian...

    Let’s get phygital: Marketing lifehacks for engaging Gen Z

    Contrary to popular belief, Gen Z hasn't 100% abandoned the physical world for their smartphone screens. When it comes to branded experiences, they expect...

    E-commerce giants have what it takes to out-social social media

    It doesn't seem to matter how blue-chip your e-commerce platform may be — or how much of a household name your brand is among previous generations. Lots of...

    Why Gen Z and loyalty programs aren't (always) perfect matches

    Marketers and thought leaders have this odd fixation on proclaiming things “dead.” Every few months or so, we get a summary report that a particular...

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