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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    How brands are catching Gen Z’s eye this Black Friday

    Black Friday and Cyber Monday are upon us. Here’s how a few of Gen Z’s favorite brands are approaching the holiday deal season.

    Why does Gen Z love nano-influencers? Because they're *not* famous.

    More and more Gen Zers are relying on social media nano-influencers to learn about new products and services. Here’s the 101 on this up-and-coming trend and...

    Gen Z wants transparency about where their clothes come from

     

    Most apparel consumers don’t know how or where their clothes are made. But with Gen Z social media users demanding more transparency from their favorite...

    Recycling fashion for the greater good: a perfect fit for Gen Z

    Most of us can attest to denim’s resilience; how a pair of blue jeans purchased ten years ago could still be worn today without any sign of wear or tear....

    How brick-and-mortar gyms can compete against in-app fitness

    Gen Z health and fitness marketers of the world, meet Kayla Itsines.

    The 27-year-old fitness instructor and self-made millionaire from Adelaide, Australia...

    Why health and wellness brands need to appeal to Gen Zers holistically

    Walk down the street today, and you’re bound to find young people dressed in athletic streetwear. Yes folks, the athleisure trend is a full-on, five-alarm...

    3 inspirational brands to idolize for their Gen Z marketing efforts

    Target is suddenly in the business of producing consumer electronics. Meanwhile, Taco Bell is producing its own line of designer apparel. And IKEA, after...

    When marketing to the most global generation ever, think local

    Yeah, it’s true: Gen Z is more global than previous generations.

    But that doesn’t mean they all share the same jokes, memes or slang. Just because Gen Z...

    How to make your brand resonate with Gen Z

    Earlier this October, Alex Gallagher, CMO of UNiDAYS, spoke at Advertising Week in New York about the relationship between marketers and Generation Z — and...

    A CMO's guide to detecting bullsh*t when it comes to Gen Z

    In the age of buzzword bingo, every CMO is bombarded with news of groundbreaking technologies and new trends. While I haven’t achieved CMO status just yet,...

    What Wendy's can teach us about authentic brand voice

    It’s January 2016. I’m sitting in the basement of my then boyfriend’s apartment. He and his friends are picking out tracks to play for their house party...

    Can marketers turn "Back to School" into the next big Cyber Monday?

    If you ask most people in the US what the biggest shopping day of the year is, they'll likely tell you Cyber Monday.

    Marketing done right: As told by a Gen Zer

    As a Gen Zer, I’ve seen my fair share of the good, the bad and the cringeworthy marketing tactics. Understanding us is by no means a simple feat, but here’s...

    You say tomato, I say tomahto. I say Millennial you say Gen Z.

    Marketers beware: Gen Z and Millennials aren’t so similar after all.

    I hate to be the bearer of bad news, but for all the brands out there who have been...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.