GZI BG 2-1

Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    Gen Z Summer 2021 Predictions

    For Gen Z, it’s sun’s out, mask’s off. Kind of. In mid-May, the CDC announced that fully vaccinated Americans could resume pre-pandemic activities. As such,...

    Ephemeral content: The long-lasting impact of short-lived marketing

    Content that has an expiration date used to be a bad thing, but that's not so anymore. Ephemeral content platforms are changing the game with messages that...

    The rise of the subscription: how Gen Z is changing the way we consume new products

    Subscription services are nothing new, but as they evolve they are becoming one of the fastest growing consumer trends. So, what makes a monthly ‘mystery...

    Here's how your brand can ace college midterms season

    Ahhh... October on your typical North American college campus. A time for watching autumnal foliage; a time for tailgating, keg-standing and the settling of...

    The rise of affinity networks: why marketers need to engage Gen Z with non-disruptive ads

    There's a widening gap between how marketers and younger audiences perceive advertising - and it could cost brands a fortune, unless they’re able to find...

    How can brands best connect with Gen Z? By connecting them with their futures

    For millions of Gen Z studying at college or university, a well-priced offer means the difference between affording - or not affording - a new computer,...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.