What ecommerce can learn from in-store retail when marketing to Gen Z

Ecommerce tends to take its triumphs a little for granted these days. There’s talk of how the “Amazon Effect” has upended the traditional “offline” customer journey, rendering it obsolete. There’s the implicit notion that a customer will no longer just mosey over to their favorite store, pick out a shirt they like, try it on in the fitting room, wait in line to buy it and then purchase it from an actual, live salesperson — certainly not in a world with 100 million loyal Amazon Prime members and counting.

When it comes to Gen Z, an always-on strategy is the new preventative PR

There was a time — not so long ago — when Enron executives were collectively known by their clients as “the smartest guys in the room.” There was a more-recent time when Volkswagen held an unimpeachable track record for emissions safety — until the so-called Dieselgate scandal came to light, sending its stock prices plummeting by 40 percent. There was even a time, at least before the release of Beyoncé’s “Lemonade,” when Jay-Z thought his street cred and talents as a rapper would keep his personal brand untouchable.

Satisfying Gen Z's appetite for food in near-real time

  When it comes to meeting Gen Z’s food cravings, fast delivery isn’t a “nice to have.” It’s an absolute must.

The rise of affinity networks: why marketers need to engage Gen Zers with non-disruptive ads

There's a widening gap between how marketers and younger audiences perceive advertising - and it could cost brands a fortune, unless they’re able to find new ways of engaging Gen Z audiences both online and in-app. When an entire generation prefers movie theater ads and outdoor signage over digital campaigns, you'd best pay attention.

Could Gen Z be the latest (and greatest) generation to land at your door?

Before we get into Gen Z, a word about generations.

How restaurants can market to Gen Z

Marisa Allan, a Gen Z expert and VP of Innovation at UNiDAYS, sat down with Meg Hall from NCR to discuss all things marketing and Gen Z. Here are  some of the tips and strategies she's developed for navigating this hard-to-engage audience.

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