Conscious capitalism, or the idea that brands need to stand for something other than profits, has reached critical mass. Here are some things you should keep in mind before embarking on a socially-conscious marketing campaign.
A recent study shows that a majority of Gen Zs feel empowered to shape the future. Here are two examples of how the women of this generation are making their voices heard.
Marketers often talk about the vast differences between Gen Zs and earlier generations. But for all their dissimilarities, it turns out many Gen Zers do have a lot in common with earlier trends and social attitudes — particularly those from the 1990s.
Gen Z isn’t into being tagged and packaged as a group, but there are certain defining traits that this cohort holds in common. Here are four of this generation's biggest commonalities.
A recent UNiDAYS Health and Wellness survey revealed that Gen Z students are worried about the future. By taking an active role in building a better future, brands that give back are building meaningful and lasting connections with Generation Z.
Elections aren’t just showdowns between opposing political views. They’re also just as much about the push and pull between generations and their visions of what’s best for a country, state, district or city. The 2016 election showed the deeply contrasted political visions and values of Baby Boomers versus Millennials, the two generations that showed up that year to vote in make-or-break numbers. In contrast, Gen Z weighed in at merely six million eligible voters in 2016, and had little chance of tipping the political scales in either direction.