Gen Zers depend on social media to connect with brands. That’s just a fact of life. The majority of North American tweens, high schoolers and collegiates (one recent study shows it to be 80 percent) believe social media influences what they buy online or in-store.
Across the board, the surveys all say that Gen Z feels confident about its future - and believes it can “change the world” when it comes to creating a more equal society. As a recent study on Gen Zers from Barkley and Futurecast suggests, brands appealing to Gen Z's innate belief in equality – as well as those that find ways to benefit and contribute to the future success of its individual members – stand a greater chance of gaining recognition and traction with the larger demographic.