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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    Tech trends in student shopping

    A new report by UNiDAYS reveals how students buy their tech - including researching online, the amount they spend and the main drivers behind their...

    For Gen Z, online privacy is like bathroom privacy. Respect it.

    A few centuries back — long before your great-great-grandma ever bought her first Kindle eBook (just kidding; didn’t happen) — the French philosopher...

    So you want to create an app for Gen Z? Listen up.

    They might live on different continents, but mobile developers share a lingua franca most of their peers can only guess at. A young mobile developer living...

    Who is Gen Z and what do they want? Meet the world's first truly global generation.

    The first thing that comes to mind about Gen Z is that they're in the habit of picking up nicknames. Marketers have already begun labeling them the iGen,...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.