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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    When it comes to money, we should all take notes on these Gen Z habits

    When you think of Gen Z vs Millennials, what do you think? Which group do you think is the most frugal? Which is more mindful about where they spend their...

    Vibe check: We asked Gen Z how they’re feeling about the holidays

    Over the past several months, UNiDAYS has conducted ongoing surveys among Gen Z students to get their insights and track any changes on topics ranging from...

    Here’s how Gen Z’s holiday preferences are changing in 2020

    In a valiant effort to make something good of 2020, statistics show that Gen Z are turning to “micro holidays”—smaller, less mainstream events that lend...

    Are you one of Gen Z’s favorite brands? You can (and should) be.

    Being one of Gen Z's favorite brands is more than just a title—it's a ticket to lifetime loyalty and $143+ billion in spending power. But it'll take more...

    How to embrace inclusivity and diversity in your Gen Z marketing

    In light of recent events, we wanted to shed some light on how brands can work to embrace inclusivity and diversity in their marketing. For Gen Z, these...

    What's on the menu for Gen Z this holiday season?

    Whether it’s turkey, tabbouleh, turmeric, or tofu, Gen Z has room in its heart (and stomach) for all of it this holiday season—and beyond. 

    Boost sales with Gen Z this holiday (and beyond) with BOPIS

    Brick-and-mortars have cause for celebration—that is, if you’ve got a solid BOPIS scheme (aka Buy Online Pick-up In Store).

    Stars in their eyes: Gen Z and astrology

    Say what you will about astrology. Some live by it; others think it’s merely fiction. Whether you’re a diehard believer, a hobbyist or just a...

    Five Generation Z characteristics brand managers can’t ignore

    More than any previous generation, Gen Z asks brands to reflect its social, economic, and moral values. They expect companies to meet these high standards...

    Three things Gen Z expects from luxury brands

    For Gen Zs, big-ticket items aren’t just about showing off—they’re a way to make everyday experiences memorable and express their personal values.

    Snack attack: Gen Z favors quick bites over big meals

    When it comes to Gen Z's food preferences, meals are out and snacks are in. Here’s how brands can take advantage of this generation’s penchant for on-the-go...

    Gender fluid Gen Z marketing: What brands can learn from beauty

    Gen Zs love to express themselves, and what better way than with makeup? Makeup offers Gen Zs the ideal product to represent all sides of themselves—free...

    What makes Gen Z travelers different?

    Gen Zs are the most well-traveled group in history—and they’re seeing the world on their own terms.

     

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.