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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    When it comes to money, we should all take notes on these Gen Z habits

    When you think of Gen Z vs Millennials, what do you think? Which group do you think is the most frugal? Which is more mindful about where they spend their...

    Gen Z is ready to put a diamond ring on it. But only if it’s man-made.

    For Gen Z, conscious consumerism doesn’t apply just to fashion and personal care, it applies to luxury items like diamonds as well. Some prudent brands are...

    Every Gen Z stat you could ever ask for, right at your fingertips

    No matter your interest in Generation Z, here’s a list of crucial Z stats you won’t want to miss.

     

    The rise of the subscription: how Gen Z is changing the way we consume new products

    Subscription services are nothing new, but as they evolve they are becoming one of the fastest growing consumer trends. So, what makes a monthly ‘mystery...

    These are Generation Z's most defining traits

    Gen Z isn’t into being tagged and packaged as a group, but there are certain defining traits that this cohort holds in common. Here are four of this...

    Gen Z is going all-in for vegan

    Gen Z’s fondness for vegan cuisine is an opportunity that restaurants, grocery chains and online food-delivery platforms alike can’t afford to miss out on.

     

    Tomorrow can't wait: Gen Z's ready to save the Earth, right now

    Gen Zs aren't waiting for others to stop climate change. They're taking the initiative right this moment — and some of their favorite brands are following...

    Gen Z and the standout moments of 2018: Here’s what they said

    2018 was a big year for Gen Zs. We asked them to recap the personal and political moments that mattered, in their words. Their response is illustrative of...

    Talk it like you walk it: how to relate to Gen Z as a brand

    Conventional wisdom says that actions speak louder than words — particularly with Gen Z. But when you choose the wrong words, you risk obscuring the intent...

    Why out-of-home advertising is a hit with Gen Z

    Out-of-home advertising is once again a force to reckoned with. And much of the credit goes to a new generation of global consumers who find it “relaxing”...

    Five marketing myths about Gen Z, debunked

    Every generation of consumers comes with its own set of misconceptions about what they like — and what they don’t. Here are five commonly held beliefs about...

    Gen Z goes to Washington: Today a new generation turns out to vote

    Elections aren’t just showdowns between opposing political views. They’re also just as much about the push and pull between generations and their visions of...

    When marketing to the most global generation ever, think local

    Yeah, it’s true: Gen Z is more global than previous generations.

    But that doesn’t mean they all share the same jokes, memes or slang. Just because Gen Z...

    A CMO's guide to detecting bullsh*t when it comes to Gen Z

    In the age of buzzword bingo, every CMO is bombarded with news of groundbreaking technologies and new trends. While I haven’t achieved CMO status just yet,...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.