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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    How to embrace inclusivity and diversity in your Gen Z marketing

    In light of recent events, we wanted to shed some light on how brands can work to embrace inclusivity and diversity in their marketing. For Gen Z, these...

    Here’s what students are spending most of their money on (Spoiler alert: It’s food!)

    Campus dining halls ain’t what they used to be. Long gone are the days of standing in line for trays of beige, oily, unappetizing food. Colleges have really...

    Three ways to fuel Gen Z's inner entrepreneur

    Want to know something that’s even harder than marketing to Gen Z? Becoming an entrepreneur. Yet that’s precisely what 64 percent of Gen Z college students...

    Inconsistency is the new consistency for Gen Z travelers

    W Hotels is generally credited with founding the boutique hotel movement. This movement helped kickstart personalization in hospitality by introducing...

    Gen Z will cross mountains, oceans, and international datelines for... #foodporn

    In an era where travel gets determined more often by Facebook than by Fodor’s, the definition of “what’s important” to do while vacationing gets blurrier...

    For Gen Z, online privacy is like bathroom privacy. Respect it.

    A few centuries back — long before your great-great-grandma ever bought her first Kindle eBook (just kidding; didn’t happen) — the French philosopher...

    The rise of affinity networks: why marketers need to engage Gen Z with non-disruptive ads

    There's a widening gap between how marketers and younger audiences perceive advertising - and it could cost brands a fortune, unless they’re able to find...

    How can brands best connect with Gen Z? By connecting them with their futures

    For millions of Gen Z studying at college or university, a well-priced offer means the difference between affording - or not affording - a new computer,...

    When it comes to Gen Z, an always-on strategy is the new preventative PR

    There was a time  not so long ago  when Enron executives were collectively known by their clients as “the smartest guys in the room.” There was a...

    Who is Gen Z and what do they want? Meet the world's first truly global generation.

    The first thing that comes to mind about Gen Z is that they're in the habit of picking up nicknames. Marketers have already begun labeling them the iGen,...

    How restaurants can market to the younger generation

    Marisa Allan, a Gen Z expert and VP of Innovation at UNiDAYS, sat down with Meg Hall from NCR to discuss all things marketing and Gen Z. Here are some of...

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