Previously, the idea of ordering a Big Mac meal straight to your door seemed implausible. A little over a year ago, McDonalds partnered with Uber Eats and Gen Z across the UK rejoiced that yet another of their favourite brands could now arrive at their front door at the touch of a button, without them ever leaving their homes
In an era where travel is becoming more and more determined by social media, the definition of “what’s important” to do whilst on holiday gets blurrier with each passing year. And no single group is redefining what holiday time well-spent means more than Gen Z. With roughly $143 billion (in the US alone) at Gen Z students' disposal, it’s high time travel marketers paid closer attention to what activities these new holidaymakers are looking for.
Gen Z, born in the mid- 90s (anywhere between 95-97) to present, are already becoming more influential than Millennials. They are your current and future customers and they are making decisions on where they’ll spend their money now and for years to come. So how do you get them to the table? We surveyed over 4,200 students in the UK to give you a breakdown of Gen Z’s dining and eating habits. Here are six key insights: