Hannah Ramsden

Hannah Ramsden

Hannah is a proud contributor to Gen Z Insights. When she is not writing about Gen Z, she enjoys musical theatre, travel photography and exploring tea rooms in and around the Cotswolds.

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    E-commerce giants already have what it takes to out-social social media. Here's how.

    Gen Z present a demographic with interests, expectations and consumer habits that are distinct from those of Millennials or Gen X, so if you’re a brand that has an “it’s complicated status” with Gen Z, you’re in good company. Today’s students admit that social media drives their purchasing habits more than any other form of merchandising model. Find out how online retail giants, like eBay, have the size, scale and reach to out – social social.