Joni Sweet

Joni Sweet

Joni Sweet is a freelance writer who's always in search of adventure

Recent Posts:

Three Gen Z spending habits that may surprise you

Gen Z sets itself apart from other generations with a sensible outlook on money. Here are the three most surprising spending habits that influence when Gen Zs break out their wallets—and when they don’t.

Marketing to Gen Z, party of one

Generalised marketing is out. Gen Z demands an individualised experience that leverages technology to predict their needs and wants—and they’re willing to trade their personal data for it.  

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