Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

Subscribe to GZI

 

    Download the report: Gen Z spending habits before and during COVID-19

    The rise of affinity networks: why marketers need to engage Gen Z with non-disruptive ads

    There's a widening gap between how marketers and younger audiences perceive advertising - and it could cost brands a fortune, unless they’re able to find new...

    John Wheeler

    John Wheeler
    Contributor, Gen Z Insights

    Recent Posts

    The rise of affinity networks: why marketers need to engage Gen Z with non-disruptive ads

    There's a widening gap between how marketers and younger audiences perceive advertising - and it could cost brands a fortune, unless they’re able to find new...

    How can brands best connect with Gen Z? By connecting them with their futures

    For millions of Gen Z studying at college or university, a well-priced offer means the difference between affording - or not affording - a new computer, nice...

    Hey, travel industry: Why not turn student IDs into travel rewards cards?

    In case you missed it, the cat is out of the in-flight container: Gen Zers love to travel locally, nationally and globally. A recent global survey of students...

    What ecommerce can learn from in-store retail when marketing to Gen Z

    Ecommerce tends to take its triumphs a little for granted these days.

    There’s talk of how the “Amazon Effect” has upended the traditional “offline” customer...

    So you want to create an app for Gen Z? Listen up.

    They might live on different continents, but mobile developers share a lingua franca most of their peers can only guess at. A young mobile developer living in...

    When it comes to Gen Z, an always-on strategy is the new preventative PR

    There was a timenot so long agowhen Enron executives were collectively known by their clients as “the smartest guys in the room.” There was a more-recent...

    Connect with Gen Zs by connecting them with their futures

    For millions of Gen Zers studying at college, a discount can mean the difference between affording (or not affording) a new computer, nice clothing, memorable...

    Why affiliates aren’t always your best bet for promoting your brand at scale

    As Seth Godin once put it, A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to...

    Who is Gen Z and what do they want? Meet the world's first truly global generation.

    The first thing that comes to mind about Gen Z is that they're in the habit of picking up nicknames. Marketers have already begun labeling them the iGen,...

    Five ways brands can win over Gen Z during March Madness

    Gen Zers might be less inclined to watch the Super Bowl than previous generations (this doesn’t mean they aren’t watching it by the tens of millions), but they

    Gen Z V.s Millennials: could Gen Z be the latest, greatest generation?

    Before we get into Gen Z, a word about generations.

    Gen Z wants none of your marketing strategy

    ...They want to be part of it.  

    If you’re a brand looking to convince Gen Zers to set aside their Snapchatting for the eight seconds it takes to earn their...

      Every hour UNiDAYS creates 10,000+ brand engagements for our partners

      Get Gen Z Insights straight to your inbox

      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.