GZI BG 2-1

Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    When it comes to Gen Z, an always-on strategy is the new preventative PR

    There was a time  not so long ago  when Enron executives were collectively known by their clients as “the smartest guys in the room.” There was a more-recent...

    Connect with Gen Zs by connecting them with their futures

    For millions of Gen Zers studying at college, a discount can mean the difference between affording (or not affording) a new computer, nice clothing, memorable...

    Why affiliates aren’t always your best bet for promoting your brand at scale

    As Seth Godin once put it, A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.