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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    UNiDAYS x AdAge: Gen Z Marketing Playbook

    When it comes to Gen Z, an always-on strategy is the new preventative PR

    There was a time  not so long ago  when Enron executives were collectively known by their clients as “the smartest guys in the room.” There was a...

    Connect with Gen Zs by connecting them with their futures

    For millions of Gen Zers studying at college, a discount can mean the difference between affording (or not affording) a new computer, nice clothing,...

    Why affiliates aren’t always your best bet for promoting your brand at scale

    As Seth Godin once put it, A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision...

      UNiDAYS x AdAge: Gen Z Marketing Playbook

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