GZ Insights Blog BG Copy 4-1

Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

Subscribe to Blog
    UNiDAYS x AdAge: Gen Z Marketing Playbook

    A sneak peek inside one Gen Zer's festival bag

    Coachella 2019 may be in the books, but festival season is just getting started. We asked one Gen Zer to tell us about the go-to items in her festival bag...

    Why your next brand collab should be with Gen Z

    Gen Z holds $143 billion in spending power—but if you follow us, you already know that. What you might not know is exactly how Gen Z wants to make its mark...

    Why Gen Z is actually a (not-so) secret 90s rerun

    Marketers often talk about the vast differences between Gen Zs and earlier generations. But for all their dissimilarities, it turns out many Gen Zers do...

    Gen Z’s fingerprint was all over New York Fashion Week

    New York Fashion Week holds tremendous sway over the global fashion industry. And if this year’s trend towards genderless fashion is any indication, the...

    Gen Z won't take one-size-fits-all for an answer when it comes to clothes

    Gen Z wants clothes — and clothing brands — that make them feel comfortable in their own skin.

    These three Gen Z brands did Black Friday a little differently

    A holiday that once focused solely on deals and discounts is becoming more interesting and meaningful than its original intent — and we largely have Gen Z...

    Gen Z wants transparency about where their clothes come from

     

    Most apparel consumers don’t know how or where their clothes are made. But with Gen Z social media users demanding more transparency from their favorite...

      UNiDAYS x AdAge: Gen Z Marketing Playbook

      Get Gen Z Insights straight to your inbox

      New call-to-action