GZI BG 2-1

Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    Millennial vs. Gen Z Holiday Spending Predictions in 2020

    The global pandemic has created a dramatic change in the way consumers shop, but what does your brand need to know about the youngest generations this...

    Gen Z chooses 'head over heels' love over financial stability

    Gen Zs are practical. But as the only generation that values love more than money, they remind us that happily ever after isn’t about the commas in your...

    Three key differences between Gen Z and Millennial social media habits

    When you look at the specifics, you'll find remarkable differences between how Gen Z and Millennials understand and use social media.

    Gen Z goes to Washington: Today a new generation turns out to vote

    Elections aren’t just showdowns between opposing political views. They’re also just as much about the push and pull between generations and their visions of...

    You say tomato, I say tomahto. I say Millennial you say Gen Z.

    Marketers beware: Gen Z and Millennials aren’t so similar after all.

    I hate to be the bearer of bad news, but for all the brands out there who have been...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.