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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    UNiDAYS x AdAge: Gen Z Marketing Playbook

    Gen Z chooses 'head over heels' love over financial stability

    Gen Zs are practical. But as the only generation that values love more than money, they remind us that happily ever after isn’t about the commas in your...

    Three key differences between Gen Z and Millennial social media habits

    When you look at the specifics, you'll find remarkable differences between how Gen Z and Millennials understand and use social media.

    What's on the menu for Gen Z this holiday season?

    Turkey, stuffing, mashed potatoes and gravy. Pumpkin (and/or pecan) pie-induced food comas. And while we're on the subject of favorite Gen Z holiday foods,...

    Gen Z goes to Washington: Today a new generation turns out to vote

    Elections aren’t just showdowns between opposing political views. They’re also just as much about the push and pull between generations and their visions of...

    You say tomato, I say tomahto. I say Millennial you say Gen Z.

    Marketers beware: Gen Z and Millennials aren’t so similar after all.

    I hate to be the bearer of bad news, but for all the brands out there who have been...

    Could Gen Z be the latest (and greatest) generation to land at your door?

    Before we get into Gen Z, a word about generations.

      UNiDAYS x AdAge: Gen Z Marketing Playbook

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