Three Gen Z spending habits that may surprise you

Gen Z sets itself apart from other generations with a sensible outlook on money. Here are the three most surprising spending habits that influence when Gen Zs break out their wallets—and when they don’t.  

An inside look at how Gen Z students shop for household essentials

For most Gen Zs, going off to college means being independent for the very first time. We asked them how they shop for common household goods now that they're on their own. Here's what they said.  

Why your next brand collab should be with Gen Z

Gen Z holds $143 billion in spending power—but if you follow us, you already know that. What you might not know is exactly how Gen Z wants to make its mark on retail and how you can adapt accordingly. For starters: the brand collab with the greatest potential to grab Gen Zs’ attention might just be a collab with Gen Zs themselves.  

Why Gen Z is actually a (not-so) secret 90s rerun

Marketers often talk about the vast differences between Gen Zs and earlier generations. But for all their dissimilarities, it turns out many Gen Zers do have a lot in common with earlier trends and social attitudes — particularly those from the 1990s.  

Gen Z’s fingerprint was all over New York Fashion Week

New York Fashion Week holds tremendous sway over the global fashion industry. And if this year’s trend towards genderless fashion is any indication, the same can also be said for Generation Z.  

These shopping habits are key to understanding Gen Z

It’s the dawn of a new era in retail. It’s important for brands to understand what gets Gen Zs shopping — and what doesn’t.  

Why brand collabs are a driving force behind Gen Z marketing

By launching creative partnerships with other brands, you can give Gen Z consumers something they’ve never experienced before — and expose your brand to new audiences.  

Renting furniture: quite possibly the ultimate Gen Z lifehack

What's old is new again. While rental furniture is not a new concept, the rental market is ripe for innovation right now. First-time Gen Z apartment-dwellers are leading the way.  

Gen Z is ready to put a diamond ring on it. But only if it’s man-made.

For Gen Z, conscious consumerism doesn’t apply just to fashion and personal care, it applies to luxury items like diamonds as well. Some prudent brands are taking note. The result? What used to take 3 billion years now takes two weeks. Yes, we’re talking about lab-grown diamonds.

Gen Z won't take one-size-fits-all for an answer when it comes to clothes

Gen Z wants clothes — and clothing brands — that make them feel comfortable in their own skin.

A sneak peek inside one Gen Zer's makeup bag

The beauty industry has been growing like crazy, fueled by a crop of independent brands that Gen Zs adore. To understand how Gen Z discovers new brands and what they look for in cosmetics and skincare products, we asked a Gen Z what's in her makeup bag. Here's what she said.  

    Recent Posts