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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    Tech trends in student shopping

    A new report by UNiDAYS reveals how students buy their tech - including researching online, the amount they spend and the main drivers behind their...

    Here are the Top 3 Food Trends Among Gen Z Right Now

    During the past 18 months, Gen Z has been on a trip to Flavortown – in their own kitchens. As they re-enter the physical world, they're looking forward to...

    5 Gen Z Traits in Tech Your Marketing Team Won’t Want to Miss

    “Gen Z have an annual estimated global spend power of $200bn, and an indirect parental spend power of $3 trillion. By the end of 2020, Gen Z were forecast...

    Why Your Brand Must Avoid Greenwashing With Gen Z

    Sustainability and being a conscious consumer are key concerns for Gen Z. If you want them to know your brand is on the same page, conduct a greenwashing...

    Why investing is a new trend among Gen Z

    Gen Z could use their stimulus checks on cool gear but they’re not. Instead, many plan on saving or investing the funds. Here's everything to know about...

    Your Gen Z Statistics: Digital Habits Edition

    What’s the best way to market to a generation that’s constantly connected and interested in social change? Many businesses, brands, and corporations aren’t...

    How brands are catching Gen Z’s eye this Black Friday

    Black Friday and Cyber Monday are upon us. Here’s how a few of Gen Z’s favorite brands are approaching the holiday deal season.

    Millennial vs. Gen Z Holiday Spending Predictions in 2020

    The global pandemic has created a dramatic change in the way consumers shop, but what does your brand need to know about the youngest generations this...

    Why Gen Z brands shouldn't overlook Halloween, even in 2020

    Will a global pandemic stop Gen Z from celebrating their fave holidays? Unlikely. One of Gen Z's key characteristics is their love for micro-moments, like...
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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.