Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    How are Gen Z shaping the future of technology?

    In an era where technology is embedded in every aspect of our lives, Gen Z stand out for their fluency in all things digital. Where previous generations may...

    Food Glorious Food: How are hungry students shopping?

    It’s safe to say the rise in the cost of living has bitten a sizeable chunk out of students’ food and drink budget. Student food bills have increased by £591...

    Leverage Gen Z's love for luxury fashion

    Luxury fashion continues to be one of the fastest growing markets for Gen Z spending power in 2023. Whether it’s flexing on their mates with the latest...

    Connect with student shoppers this holiday season

    The scent of pumpkin spice is lingering in the air. The sound of Mariah Carey is growing louder in the distance. The countdown is officially on.Black Friday,...

    3 brands ruling Gen Z streaming

    Streaming is Gen Z's lifeline, with 99% of students tuning in monthly. But these loyal streamers aren't easily swayed, making the battle for their subscription...

    Win Gen Z streamers: the personalisation play

    99% of Gen Z tune into a music or TV streaming service monthly, and their loyalty is off the charts for the platforms they're vibing with.To flip Gen Z’s...

    Turn first-year students into lifetime fans

    Gen Z first-years are storming the back-to-campus retail scene with shopping carts at the ready. Be it homeware, tech, or beauty, they’re gearing up to out-buy...

    The Back to Campus countdown is on

    Wake up and smell the espresso, retailers. 

    Our research drops a truth bomb - 40% of UK and US students are already scoping out their essential buys, double...

    Surprising facts about Gen Z's back-to-campus spending habits

    £22bn ($26.88bn USD). That’s the spending power of the Gen Z student population in the US. For the UK student population, it's £4.17bn ($5bn USD).

    But what...

    What first year students spend their money on

    First-year students are spending more money than their senior-year counterparts ahead of the new academic year. That’s according to recent UNiDAYS research...

    How Gen Z feels about returning to campus (and why)

    Gen Z students have plenty to look forward to ahead of the new academic year, like meeting fresh faces, expanding their knowledge and, of course, partying...

    Back to School: Gen Z Attitudes to Life and Study in 2022

    Following the pandemic disruption that has affected us all over the last 20+ months, there is hope that next year will better resemble ‘normality’ - not least...

    How to get Gen Z to love your brand

    UNiDAYS have shown how brands can change their menu, deals and ingredients to appeal to Gen Z to get them through the doors and spend their money.

      Every hour UNiDAYS creates 10,000+ brand engagements for our partners

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.