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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    Wrapping up 2020 for Gen Z

    As we turn the page on the dumpster fire that was 2020, we recap what one of the biggest characteristics of the year was for Gen Z.

    iGen: How the Youngest Adults Are Shaped by Technology

    Gen Z, also known as iGen, has never known life without digital technology. They also now account for 40 percent of consumers. If you have been ignoring...

    Millennial vs. Gen Z Holiday Spending Predictions in 2020

    The global pandemic has created a dramatic change in the way consumers shop, but what does your brand need to know about the youngest generations this...

    Gen Z brands in the beauty industry need to rethink their marketing strategies

    Gen Z has always expected transparency and authenticity from brands, and COVID-19 has only reinforced these values. As sellers of non-essential items,...

    Here's how 8 Gen Z students feel about returning to campus this fall

    The 2020-21 academic year is shaping up to be one for the ages for Gen Z college students. As Zers prepare to return, transfer, or start their college...

    Exploring Gen Z alternatives to university and what they mean for brands

    Gen Z was forging its own path even before the pandemic hit. Now, the global crisis presents a new and unexpected fork in the road: whether or not to attend...

    U.S. college freshmen to spend $2,300 on Back to School shopping this year

    Parents and educators aren’t the only ones with mixed emotions about the 2020 fall semester. Students are feeling it, too. UNiDAYS spoke to over 2,000...

    How has COVID-19 eaten into Gen Z’s health-conscious habits?

    Generation Z’s health-conscious approach to life is well-documented. From eating well-balanced, plant-forward diets to exercising at least a few times a...

    Here are a few of the ways Gen Z is coping with COVID-19

    Gen Z, along with the rest of the world, is in the throes of a global pandemic. We’re taking a look at a few of the ways they’re dealing with it. 

    Gen Z in 2019: What they ate and where they shopped

    Before this decade wraps and we move onto the next, we asked Gen Z to tell us about where they ate and how they shopped in 2019. Here’s what they said.

    Gen Z is lazy and broke: fact or fiction?

    Gen Z is often written off as broke and lazy. Is it true? Marketers, read on as we debunk stereotypes of this oft-misunderstood generation.

    What’s a yeet? 10 Gen Z slang terms explained

    Generational slang is nothing new. Gen Xers have it (‘sike!’), Millennials have it (remember ‘bae’?), and now, Gen Z is communicating via their very own...

    Five Generation Z characteristics brand managers can’t ignore

    More than any previous generation, Gen Z asks brands to reflect its social, economic, and moral values. They expect companies to meet these high standards...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.