Forward-thinking brands are helping students (and how yours can, too)

When it comes to making purchase decisions, Gen Zs care about both a brand’s products AND its purpose. But if your brand is not aligned with a cause don’t fret—one easy way to get started with cause marketing is by making Gen Z students your cause.  

Red Bull is bullish on Gen Z entrepreneurship

Gen Zs want to change the world. And one of the ways they’re doing it is through social entrepreneurship. Here’s how two new Red Bull entrepreneurship programs are helping them chart the path.

How marketers can help Gen Zs prepare for tomorrow's economy

As technology evolves, so do the employment opportunities of the future. Marketers can do their part to help candidates prepare by providing ways for students to learn the next-generations skills they need -- directly from the companies they hope to work for.  

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