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Gen Z Insights

Your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    UNiDAYS x AdAge: Gen Z Marketing Playbook

    Forward-thinking brands are helping students (and how yours can, too)

    When it comes to making purchase decisions, Gen Zs care about both a brand’s products AND its purpose. But if your brand is not aligned with a cause don’t...

    How marketers can help Gen Zs prepare for tomorrow's economy

    As technology evolves, so do the employment opportunities of the future. Marketers can do their part to help candidates prepare by providing ways for...

    Connect with Gen Zs by connecting them with their futures

    For millions of Gen Zers studying at college, a discount can mean the difference between affording (or not affording) a new computer, nice clothing,...

      UNiDAYS x AdAge: Gen Z Marketing Playbook

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