Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    The most defining Gen Z traits

    Gen Z isn’t into being tagged and packaged as a group, but there are certain defining traits that this cohort holds in common. Here are four of this...

    How has COVID-19 eaten into Gen Z’s health-conscious habits?

    Generation Z’s health-conscious approach to life is well-documented. From eating well-balanced, plant-forward diets to exercising at least a few times a week,...

    What's on the menu for Gen Z this holiday season?

    Whether it’s turkey, tabbouleh, turmeric, or tofu, Gen Z has room in its heart (and stomach) for all of it this holiday season—and beyond. 

    Stars in Their Eyes: What is Gen Z's Fascination with Crystals and Astrology?

    Say what you will about astrology. Some live by it; others think it’s merely fiction. Whether you’re a diehard believer, a hobbyist or just a...

    Gen Z is going all-in for vegan

    Gen Z’s fondness for vegan cuisine is an opportunity that restaurants, grocery chains and online food-delivery platforms alike can’t afford to miss out on.

    How to help Gen Zers keep their New Year's resolutions to stay healthy

    Gen Zers takes their New Year’s fitness and dieting resolutions seriously — especially when presented with creative solutions to staying healthy. Here’s how...

    How brick-and-mortar gyms can compete against in-app fitness

    Gen Z health and fitness marketers of the world, meet Kayla Itsines.

    The 27-year-old fitness instructor and self-made millionaire from Adelaide, Australia has...

    Why health and wellness brands need to appeal to Gen Zers holistically

    Walk down the street today, and you’re bound to find young people dressed in athletic streetwear. Yes folks, the athleisure trend is a full-on, five-alarm fire...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.