Why health and wellness brands need to appeal to Gen Zers holistically

Walk down the street today, and you’re bound to find young people dressed in athletic streetwear. Yes folks, the athleisure trend is a full-on, five-alarm fire emoji. In fact, according to some, athleisure is the defining fashion trend of the 21st century so far. But why is it so hot?   Overwhelmingly, Gen Z students view fitness, eating right and even mental health as integral pieces of a holistic wellness puzzle. One might even say they view wellness as a lifestyle.

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