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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    These three Gen Z brands did Black Friday a little differently

    A holiday that once focused solely on deals and discounts is becoming more interesting and meaningful than its original intent — and we largely have Gen Z...

    Experiential retail for couch potatoes? Gen Zers are onboard.

    Gen Z craves stores that function halfway between retail outlets and retail playgrounds. Here's how NYC-based furniture brand Burrow is reinventing couch...

    Gen Z wants transparency about where their clothes come from

     

    Most apparel consumers don’t know how or where their clothes are made. But with Gen Z social media users demanding more transparency from their favorite...

    Five marketing myths about Gen Z, debunked

    Every generation of consumers comes with its own set of misconceptions about what they like — and what they don’t. Here are five commonly held beliefs about...

    Recycling fashion for the greater good: a perfect fit for Gen Z

    Most of us can attest to denim’s resilience; how a pair of blue jeans purchased ten years ago could still be worn today without any sign of wear or tear....

    How brick-and-mortar gyms can compete against in-app fitness

    Gen Z health and fitness marketers of the world, meet Kayla Itsines.

    The 27-year-old fitness instructor and self-made millionaire from Adelaide, Australia...

    Gen Z goes to Washington: Today a new generation turns out to vote

    Elections aren’t just showdowns between opposing political views. They’re also just as much about the push and pull between generations and their visions of...

    Why health and wellness brands need to appeal to Gen Zers holistically

    Walk down the street today, and you’re bound to find young people dressed in athletic streetwear. Yes folks, the athleisure trend is a full-on, five-alarm...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.