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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    UNiDAYS x AdAge: Gen Z Marketing Playbook

    Three Gen Z spending habits that may surprise you

    Gen Z sets itself apart from other generations with a sensible outlook on money. Here are the three most surprising spending habits that influence when Gen...

    An inside look at how Gen Z students shop for household essentials

    For most Gen Zs, going off to college means being independent for the very first time. We asked them how they shop for common household goods now that...

    Gen Zs are ‘breaking’ with Spring Break travel traditions

    As Gen Z students hit the roads, rails and skies for Spring Break, we’re taking a closer look at this generation’s unique travel habits and what their...

    Why your next brand collab should be with Gen Z

    Gen Z holds $143 billion in spending power—but if you follow us, you already know that. What you might not know is exactly how Gen Z wants to make its mark...

    Three questions brands should ask before speaking out on social issues

    Conscious capitalism, or the idea that brands need to stand for something other than profits, has reached critical mass. Here are some things you should...

    Gen Z women across the globe are standing up and speaking out

    A recent study shows that a majority of Gen Zs feel empowered to shape the future. Here are two examples of how the women of this generation are making...

    Why Gen Z is actually a (not-so) secret 90s rerun

    Marketers often talk about the vast differences between Gen Zs and earlier generations. But for all their dissimilarities, it turns out many Gen Zers do...

      UNiDAYS x AdAge: Gen Z Marketing Playbook

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