Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

Subscribe to GZI

 

    Download the report: Gen Z spending habits before and during COVID-19

    Three Gen Z spending habits that may surprise you

    Gen Z sets itself apart from other generations with a sensible outlook on money. Here are the three most surprising spending habits that influence when Gen Zs...

    An inside look at how Gen Z students shop for household essentials

    For most Gen Zs, going off to college means beingindependentfor the very first time. Weasked them how they shop for common household goods now that they're...

    Gen Zs are ‘breaking’ with Spring Break travel traditions

    As Gen Z students hit the roads, rails and skies for Spring Break, we’re taking a closer look at this generation’s unique travel habits and what their changing...

    Why your next brand collab should be with Gen Z

    Gen Z holds $143 billion in spending power—but if you follow us, you probably already know that. What you might not know is how Gen Z wants to make its mark on...

    Three questions brands should ask before speaking out on social issues

    Conscious capitalism, or the idea that brands need to stand for something other than profits, has reached critical mass. Here are some things you should keep...

    Gen Z women across the globe are standing up and speaking out

    A recent study shows that a majority of Gen Zs feel empowered to shape the future. Here are two examples of how the women of this generation are making their...

    Why Gen Z is actually a (not-so) secret 90s rerun

    Marketers often talk about the vast differences between Gen Zs and earlier generations. But for all their dissimilarities, it turns out many Gen Zers do have a...

      Every hour UNiDAYS creates 10,000+ brand engagements for our partners

      Get Gen Z Insights straight to your inbox

      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.