First-year students are spending more money than their senior-year counterparts ahead of the new academic year. That’s according to recent UNiDAYS research...

Gen Z students have plenty to look forward to ahead of the new academic year, like meeting fresh faces, expanding their knowledge and, of course, partying...

Following the pandemic disruption that has affected us all over the last 20+ months, there is hope that next year will better resemble ‘normality’ - not least...

Come a little closer, and you’ll hear what brands are saying. From a whisper, to the sound of someone shaving soap, scalp-tingling ASMR is growing in...

When it comes to Gen Z's food preferences, meals are out and snacks are in. Here’s how brands can take advantage of this generation’s penchant for on-the-go...

When it comes to the future, Gen Z is hopeful but uncertain. In part two of our series on Gen Z and the future, we explore how Gen Z’s outlook plays a key role...

Gen Zs have mixed feelings when it comes to what lies ahead—both for themselves and the world. We explore what this means for brands in a two-part series.

Coachella 2019 may be in the books, but festival season is just getting started. We asked one Gen Zer to tell us about the go-to items in her festival bag...

For most Gen Zs, going off to college means being independent for the very first time. We asked them how they shop for common household goods now that they're...

Gen Zs are practical. But as the only generation that values love more than money, they remind us that happily ever after isn’t about the commas in your bank...

The beauty industry has been growing like crazy, fueled by a crop of independent brands that Gen Zs adore. To understand how Gen Z discovers new brands and...

Gen Zs aren't waiting for others to stop climate change. They're taking the initiative right this moment — and some of their favorite brands are following suit.