Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    Back to School: Gen Z Attitudes to Life and Study in 2022

    Following the pandemic disruption that has affected us all over the last 20+ months, there is hope that next year will better resemble ‘normality’ - not least...

    ASMR: Catching Gen Z’s attention with a whisper  

    Come a little closer, and you’ll hear what brands are saying. From a whisper, to the sound of someone shaving soap, scalp-tingling ASMR is growing in...

    Snack attack: Gen Z favors quick bites over big meals

    When it comes to Gen Z's food preferences, meals are out and snacks are in. Here’s how brands can take advantage of this generation’s penchant for on-the-go...

    Purchasing as commitment: How brand values matter to Gen Z

    When it comes to the future, Gen Z is hopeful but uncertain. In part two of our series on Gen Z and the future, we explore how Gen Z’s outlook plays a key role...

    What does the future hold for Generation Z?

    Gen Zs have mixed feelings when it comes to what lies ahead—both for themselves and the world. We explore what this means for brands in a two-part series.

     

    A sneak peek inside one Gen Zer's festival bag

    Coachella 2019 may be in the books, but festival season is just getting started. We asked one Gen Zer to tell us about the go-to items in her festival bag...

    An inside look at how Gen Z students shop for household essentials

    For most Gen Zs, going off to college means being independent for the very first time. We asked them how they shop for common household goods now that they're...

    Gen Z chooses 'head over heels' love over financial stability

    Gen Zs are practical. But as the only generation that values love more than money, they remind us that happily ever after isn’t about the commas in your bank...

    A sneak peek inside one Gen Zer's makeup bag

    The beauty industry has been growing like crazy, fueled by a crop of independent brands that Gen Zs adore. To understand how Gen Z discovers new brands and...

    Tomorrow can't wait: Gen Z's ready to save the Earth, right now

    Gen Zs aren't waiting for others to stop climate change. They're taking the initiative right this moment — and some of their favorite brands are following suit.

    Gen Z and the standout moments of 2018: Here’s what they said

    2018 was a big year for Gen Zs. We asked them to recap the personal and political moments that mattered, in their words. Their response is illustrative of the...

    13 questions for a Gen Zer on what makes her tick

    To be successful in marketing these days, brands need to do a better job of understanding Gen Z.  But how do Gen Zers act? Rather than provide examples from...

    Marketing done right: As told by a Gen Zer

    As a Gen Zer, I’ve seen my fair share of the good, the bad and the cringeworthy marketing tactics. Understanding us is by no means a simple feat, but here’s...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.