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Gen Z Insights

Your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Can marketers turn "Back to School" into the next big Cyber Monday?

    If you ask most people in the US what the biggest shopping day of the year is, they'll likely tell you Cyber Monday.

    Here’s what students are spending most of their money on (Spoiler alert: It’s food!)

    Campus dining halls ain’t what they used to be. Long gone are the days of standing in line for trays of beige, oily, unappetizing food. Colleges have really...

    Three ways to fuel Gen Z's inner entrepreneur

    Want to know something that’s even harder than marketing to Gen Z? Becoming an entrepreneur. Yet that’s precisely what 64 percent of Gen Z college students...

    Marketing done right: As told by a Gen Zer

    As a Gen Zer, I’ve seen my fair share of the good, the bad and the cringeworthy marketing tactics. Understanding us is by no means a simple feat, but here’s...

    You say tomato, I say tomahto. I say Millennial you say Gen Z.

    Marketers beware: Gen Z and Millennials aren’t so similar after all.

    I hate to be the bearer of bad news, but for all the brands out there who have been...

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