Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Download the report: Gen Z spending habits before and during COVID-19

    Surprising facts about Gen Z's back-to-campus spending habits

    £22bn ($26.88bn USD). That’s the spending power of the Gen Z student population in the US. For the UK student population, it's £4.17bn ($5bn USD).

    But what...

    What first year students spend their money on

    First-year students are spending more money than their senior-year counterparts ahead of the new academic year. That’s according to recent UNiDAYS research...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.