Let’s get phygital: Marketing lifehacks for engaging Gen Z

We can’t teach you 99 tech tricks to turbocharge your day or how to open a banana like a monkey…but we CAN provide you with some of the secrets to capturing the minds, hearts and (digital) wallets of Gen Z, the generation marketers can no longer afford to ignore. Considering Gen Z is the first generation to be raised with the iPhone, Netflix and Snapchat, one might imagine that the secret to solving your generational marketing woes is the screen. But… Not so fast. Press pause and stay awhile.

So you want to create an app for Gen Z? Listen up.

They might live in different countries and continents, but mobile developers share a lingua franca most of their peers can only guess at. A young mobile developer living in Shenzhen, China (home to iDreamSky, the largest mobile game development company in the world) shares the same coding languages of Javascript, Python or C++ as his or her colleagues in London, Kerala or Seattle. They “speak” the same code. And their products compete side by side in the same globally accessible app stores.

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