Marketing to Gen Z, party of one

Generalized marketing is out. Gen Z demands an individualized experience that leverages technology to predict their needs and wants—and they’re willing to trade their personal data for it.  

The future of Gen Z marketing has chatbot written all over it

If their social media habits are any indication, Gen Zers want brands that can engage them with personalized messaging and instantaneous responses to their questions. Guess who’s able to do that? Chatbots.

How marketers can help Gen Zs prepare for tomorrow's economy

As technology evolves, so do the employment opportunities of the future. Marketers can do their part to help candidates prepare by providing ways for students to learn the next-generations skills they need -- directly from the companies they hope to work for.  

Why TikTok is social media's new Gen Z darling

TikTok might well be the first Gen Z-propelled social media app to gain widespread global adoption. Here's what's making us stop and take notice of this short-form social video platform.  

Let’s get phygital: Marketing lifehacks for engaging Gen Z

Contrary to popular belief, Gen Z hasn't 100% abandoned the physical world for their smartphone screens. When it comes to branded experiences, they expect to move seamlessly across digital AND physical. And brands that cater to this are reaping the rewards.

So you want to create an app for Gen Z? Listen up.

They might live in different countries and continents, but mobile developers share a lingua franca most of their peers can only guess at. A young mobile developer living in Shenzhen, China (home to iDreamSky, the largest mobile game development company in the world) shares the same coding languages of Javascript, Python or C++ as his or her colleagues in London, Kerala or Seattle. They “speak” the same code. And their products compete side by side in the same globally accessible app stores.

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