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Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Tech trends in student shopping

    A new report by UNiDAYS reveals how students buy their tech - including researching online, the amount they spend and the main drivers behind their...

    Advertising to Gen Z: How Marketers Can Avoid Being Disruptive

    There's a widening gap between how marketers and younger audiences perceive advertising, and it could cost brands a fortune—unless they’re able to find new...

    Gen Z’s Favorite Restaurants are Satisfying Their Appetites in Near-real Time

    It’s no secret that members of Generation Z have short attention spans. Clocking in at just eight seconds, this impatience spills into practically every...

    iGen: How the Youngest Adults Are Shaped by Technology

    Gen Z, also known as iGen, has never known life without digital technology. They also now account for 40 percent of consumers. If you have been ignoring...

    Why Brands Are Turning to TikTok for Gen Z

    TikTok might well be the first Gen Z-propelled social media app to gain widespread global adoption. Here's what's making us stop and take notice of this...

    Is VSCO sneaking up on Instagram as Gen Z’s fave image app?

    For years, Instagram has reigned supreme over image-based app platforms. But, an up-and-coming photo editing app that’s a hit with Gen Zers might finally...

    The future of Gen Z marketing has chatbot written all over it

    If their social media habits are any indication, Gen Zers want brands that can engage them with personalized messaging and instantaneous responses to their...

    How marketers can help Gen Zs prepare for tomorrow's economy

    As technology evolves, so do the employment opportunities of the future. Marketers can do their part to help candidates prepare by providing ways for...

    Why out-of-home advertising is a hit with Gen Z

    Out-of-home advertising is once again a force to reckoned with. And much of the credit goes to a new generation of global consumers who find it “relaxing”...

    Five marketing myths about Gen Z, debunked

    Every generation of consumers comes with its own set of misconceptions about what they like — and what they don’t. Here are five commonly held beliefs about...

    How brick-and-mortar gyms can compete against in-app fitness

    Gen Z health and fitness marketers of the world, meet Kayla Itsines.

    The 27-year-old fitness instructor and self-made millionaire from Adelaide, Australia...

    13 questions for a Gen Zer on what makes her tick

    To be successful in marketing these days, brands need to do a better job of understanding Gen Z.  But how do Gen Zers act? Rather than provide examples from...

    Let’s get phygital: Marketing lifehacks for engaging Gen Z

    Contrary to popular belief, Gen Z hasn't 100% abandoned the physical world for their smartphone screens. When it comes to branded experiences, they expect...

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      Think digital marketing is all it takes to reach Gen Z? Think again. Download the research report here.