Gen Z Insights is your source for the latest Gen Z marketing trends and perspectives, presented by UNiDAYS.

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    Leverage Gen Z's love for luxury fashion

    Luxury fashion continues to be one of the fastest growing markets for Gen Z spending power in 2023. Whether it’s flexing on their mates with the latest...

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    Connect with student shoppers this holiday season

    The scent of pumpkin spice is lingering in the air. The sound of Mariah Carey is growing louder in the distance. The countdown is officially on.Black Friday,...

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